Why We Built Connected Business
We founded Connected Business to bring insights together into a simple but powerful idea: When people thrive, cultures shift — and businesses thrive.
We’ve trained over 40,000 leaders across industries using a framework that blends mindfulness, neuroscience, systems thinking, and deep inner work — delivered in a way that’s practical, measurable, and fit for fast-changing business environments.
Our work helps organizations break out of survival mode and build future-ready cultures — cultures where humans lead with clarity, trust, and purpose.
Whether we’re guiding an executive team through crisis or helping a startup scale without losing its soul, the mission is the same:
Rehumanize work — so people and performance can thrive together.
“We believe the future of work isn’t just powered by AI — it’s shaped by conscious humans.”
Meet our Founders
Mounira Latrache – Co-Founder & Visionary
Expert in Mindful Business, Conscious Leadership & Inner Transformation
With over 20 years of corporate experience international brands like Google, Red Bull, and BMW, Mounira Latrache blends business leadership, and innovation with authentic transformation.
A pioneer of the Search Inside Yourself (SIY) program at Google, she introduced SIY to Europe, inspiring companies to adopt conscious leadership & emotional intelligence principles.
Deeply committed to inner growth, Mounira’s own journey through inner transformation shadow work and mindfulness shapes her vision for business. She is passionate about fostering authenticity and realness in business—creating environments where people can be themselves without masks. She loves thinking outside the box to build diverse, inclusive workplaces that empower individuals to understand their strengths and develop the self-awareness they need for both personal and professional growth, resilience & emotional literacy.
In recent years, she has inspired tens of thousands of managers and leaders worldwide through her training programs and speaking engagements.
Key Roles:
Co-founder of Connected Business & Inner Transformation Academy
Member of the Mindful Leadership Institute
Certified Search Inside Yourself Trainer
Thought Leader & Author:
Connected Business: How I Learned to Lead Myself and Others (Ariston/Random House, 2020), a book that’s positively impacted thousands of professionals worldwide.
“My vision is to create workplaces where authenticity, collaboration, and personal transformation drive sustainable business success and are in service to future generations.”
Angel Hernandez – Co-Founder & System Architect
Organizational Transformation Expert & Entrepreneur
Angel Hernandez is an innovator and compassionate leader devoted to creating conscious, human-centered workplaces. With over 20 years of experience, Angel blends his engineering background with deep mindfulness practices and a commitment to service. As a certified Search Inside Yourself trainer, he equips individuals with the emotional intelligence and mindfulness skills needed to embrace new ways of working—helping organizations transition from hierarchical structures to collaborative, trust-based cultures grounded in psychological safety and self-awareness.
Having worked with both indigenous groups and global enterprises, Angel is known for his bold yet empathetic approach to leadership—empowering individuals and organizations to flourish through genuine self-leadership. He believes transformation starts within, and when we lead with integrity, we reshape the world around us.
Areas of Expertise:
Co-Leadership & Adaptive Teams – Transforming hierarchical organizations into collaborative, coherent cultures.
Business Coach & SIY Trainer – Guiding leaders and teams toward mindful, impactful change.
"Real transformation starts with the individual. When we shift how we lead ourselves, we change how we shape the world around us."
Our Guiding Principles
Empathy First – We begin by listening, because true leadership emerges when people feel seen and respected.
Psychological Safety – We cultivate environments where vulnerability is a strength, and ideas can flourish without fear.
Continuous Growth – We see transformation as ongoing, fueled by modern research, timeless wisdom, and a dash of humor to keep things engaging.
Co-Creation & Purpose – We believe in shared visions that awaken passion, unite teams, and foster meaningful success.
“At Connected Business, transformation is not a buzzword—it’s a lived journey toward human-centered excellence. Because the future of work isn’t just about adapting—it’s about leading with heart.”
© 2025 Connected Business, a brand of Paradigm Pioneers Limited. All rights reserved